Watershed Products is a family-owned business founded by Lisa A. Moran, alongside her husband, David K. Moran, and Lisa's daughter, Jenae Sweet. Together, we bring decades of business experience, entrepreneurial spirit, creativity, and a shared passion for discovering better ways of doing everyday things. We believe business should be about more than selling products. It should be about making a positive difference, building relationships, and creating something worthwhile for generations to come.
Lisa A. Moran — Founder, CEO & Merchandising Manager
Lisa is a seasoned business professional and entrepreneur with extensive experience in sales, merchandising, e-commerce, business development, and operations. Through her company, Contract Jane's Business & Sales Services, she has worked across multiple industries, helping businesses grow and connect with customers. Her passion for discovering innovative, practical products and her belief that there's almost always a better way inspired the creation of Watershedproducts.shop. Lisa leads the company's vision, product discovery, and merchandising, carefully selecting products that deliver genuine value and make everyday life better.
Jenae Sweet — Marketing & E-Commerce Manager
Jenae brings a fresh creative perspective to Watershed Products, combining her background in Visual Communication Design with experience in graphic design, visual storytelling, photography, and digital media production. With an eye for detail and a passion for engaging design, she leads Watershed's branding, marketing, digital content, and online shopping experience. Jenae helps bring the Watershed philosophy to life, making product discovery informative, inspiring, and fun.
David K. Moran — Sales Manager & Problem Solver
David brings decades of hands-on business ownership, customer service, and sales experience to Watershed Products. As the owner of NVS Floor Care Solutions, he understands the importance of hard work, dependable products, lasting customer relationships, and delivering on promises. With a practical, solutions-oriented approach, David leads Watershed's sales efforts and business relationships, helping connect customers with products that truly make a difference
A Family Business With a Future
For our family, Watershed Products represents more than a new business venture. It's an opportunity to combine our individual strengths, enjoy working together through our retirement years, and build something meaningful that can continue for future generations of our family. We're excited to share our discoveries with you and invite you to be part of the journey.
A Better Way Begins Here.